Reflecting on Marlboro- I treasure the 12 plus years photographing for Marlboro where I had the opportunity to create hundreds of ad images. Included here are copies of some of the ads I photographed for the Leo Burnett Ad Agency. They were re-photographed from various magazines over the years. None of these are available as prints.
It was truly the "Golden Age" of advertising. It was a photographer's dream (and an occasional nightmare) to work on this account. Theses images were all photographed on 35mm film from 1978 to the early 1990's. Leo Burnett took images from their photographers and skillfully turned them into the distinctive ads that made the campaign so iconic. They gave them a timeless, grainy and rugged look that set their ads apart from all others. It was storytelling and photographic art in every respect. The Marlboro look remained virtually the same for almost a half century. Most people believe Marlboro to be the most successful and longest lasting campaign in advertising history. The images had to be right from the beginning as Photoshop was not available. To get it right was paramount and because it was film, not digital, that was always the challenge.