Reflecting on Marlboro- I treasure the 12 years photographing for Marlboro where hundreds of ads were produced. I’ve included a few images I had the privilege of creating with the Leo Burnett Ad Agency for that "Golden Age" of advertising. It was a photographer's dream (and an occasional nightmare) to work on this account.
These images were produced from 1978 to the early 90's. They are from old duplicate 35mm slides or photo copied from magazines with scratches and all. Leo Burnett took images from their photographers and skillfully turned them into the distinctive ads that made the campaign so iconic. They gave them a timeless, grainy and rugged look that set their ads apart from all others. It was storytelling and photographic art in every respect. The Marlboro look remained virtually the same for almost a half century. Most people believe Marlboro be the most successful and longest lasting campaign in advertising history. The images had to be right from the beginning as Photoshop was not available. To get it right was paramount and because it was film, that was always the challenge.
These images are only for my personal portfolio and may not be reproduced or copied in any form whatsoever.